As a follow-up to my last post, I came across this incredible poster campaign for the charity DePaul UK, that recently went up on the street corners of London. Go ahead and read the words on the image above, and then take a look at the image below.
Pretty great isn’t it? The ad campaign was put together by Dan Kennard and Ben Smith at Publicis London, and forces the reader to think about their preconceptions and to see the situation from the point of view of the homeless. (via Creative Review)