|”It’s not about you, it’s not about all your talents. Because all those things form this sort of, pseudo-reality, where find all your validation in what you do. And if you’re surrendering yourself to it where all those things don’t become important, then you find your creativity again. You find out the reason you create.”
Outside Magazine has long been one of my favorite (if not my only) publication of choice, and finding this video on its founder, Larry Burke, is a gem. Another perfect example of a brand selling its product through stories – I honestly can’t think of two other companies that mesh as well as these do.