One more of these for the week – yet another example of a company (Facebook) marketing a product, by sharing a story. SO worth the 8 minutes you set aside to watch this. Hoping this weekend you have a chance to consider the stories in your own life that are worth telling. Have a good one folks!
| Everything changes, nothing stays, everything flows.
Powerful short done for Italian-based construction and civil engineering company, Salini Impregilo. What better way to draw in the greatest thinkers and minds to your company, than to produce a compelling call of action? I said it before and I’ll say it again, companies that utilize emotive storytelling in their marketing will ALWAYS go far.
| Months they were the odd one out
The introvert, the dreamer, the one who managed to see and do things beyond others understanding
Now it is their moment
What a remarkable piece by The New York Times! While somewhat lengthy, the story behind the visual really makes it one worth watching.
| In 1983, after years of deteriorating vision, the writer and theologian John Hull lost the last traces of light sensation. For the next three years, he kept a diary on audio-cassette of his interior world of blindness. This film is a dramatization that uses his original recordings.
Lately, I’ve been noticing that the NY Times have been doing a really solid job of bringing stories to life. It’s not just “news” as we know it, but they’re digging deeper and I really appreciate that as a viewer. Here’s the story behind John Hull here.
| John description of blindness as “the borderland between dream and memory” informed our aesthetic approach, and much of the key imagery of the film is rooted in his testimony. Throughout the diaries John recounts vivid “technicolor” dreams, his “last state of visual consciousness,” which he compares to watching films. In particular, the water imagery that recurs in the film — visions of surging waves; of being dragged into the depths of the ocean — is derived from John’s account.
Chris Hadfield has to be one of my favorite people that exist at the moment. Not only is he an astronaut, but he’s well-known for his ability to communicate powerfully and this video is no different. If you like this post, check out another one that I posted last year by Chris here.