This piece put together by director Martin Bennett is an awesome example of a commercial for a company that understands the necessity of emotion in marketing.  When I see a commercial that has the ability to stand on its own without any mention or hint of their product, then I believe it to be a great piece.  If Overfinch had never decided to place their product in the visuals, could you tell that it was a car commercial? It doesn’t hurt that they manage to nail the monologue as well!