I came across this short and thought it was only appropriate to post it, with this week being the 25th Anniversary of the destruction of the Berlin Wall. Like I repeat time and time again, SN7 is all about the media that evokes emotion, tells a story, and does a good job of it. I’ve always found that if a company can understand that (and many companies have: Chipotle, Nike, Patagonia, etc.) then they’ll go farther with their customers than they ever could. In thinking about it this week, I realized there’s something about stories that people love and resonate with – and it’s been the core of Silo Number Seven since day 1.
For more information on the project above by Airbnb, check out Belong Anywhere.